Kanye West x Adidas: Yeezy Season 1 + Boost
Kanye West x Adidas
Kanye recently announced that the Black Adidas Boost would release soon. West also debut his new collection at New York Fashion Week and some members of the industry were very critical of Mr. West's designs. Kanye has faced criticism his entire career and we are certain that the insults will motivate him to work harder and continue to create beautiful pieces.
Controversy Sells
Ye knows: Out of sight, out of mind. With Louis, Ye urged fans to boycott the brand after the company's vice president, Yves Carcelle snubbed him. With Nike, Kanye says that the the brand refused to give him royalties on his product sales. Now we have Adidas. Ye seems to be in full control and we probably will not see any controversy until the release of the Boost 2! Don't sleep people...Kanye will wake you up!!
Marketing 101: Publicity Boost
The Boost were doing just fine and now it looks like they will sell even better. Kanye's fashion acquaintances helped him ensure that he will be included in the headline of Fashion Week. Fashion Week creator, Fern Mallis, informed the New York Post that she was 'over' Kanye and that the collection was 'not her style'. BOOST! Controversy sells. Yes, Mallis simply stated his opinion about the collection yet Ye is a seasoned-businessman and definitely will not let this opportunity pass him by. He will over-react accordingly. We knew the shoes would be a success and Mallis has just sealed the deal for the entire collection!
Kanye recently announced that the Black Adidas Boost would release soon. West also debut his new collection at New York Fashion Week and some members of the industry were very critical of Mr. West's designs. Kanye has faced criticism his entire career and we are certain that the insults will motivate him to work harder and continue to create beautiful pieces.
Controversy Sells
Ye knows: Out of sight, out of mind. With Louis, Ye urged fans to boycott the brand after the company's vice president, Yves Carcelle snubbed him. With Nike, Kanye says that the the brand refused to give him royalties on his product sales. Now we have Adidas. Ye seems to be in full control and we probably will not see any controversy until the release of the Boost 2! Don't sleep people...Kanye will wake you up!!
Marketing 101: Publicity Boost
The Boost were doing just fine and now it looks like they will sell even better. Kanye's fashion acquaintances helped him ensure that he will be included in the headline of Fashion Week. Fashion Week creator, Fern Mallis, informed the New York Post that she was 'over' Kanye and that the collection was 'not her style'. BOOST! Controversy sells. Yes, Mallis simply stated his opinion about the collection yet Ye is a seasoned-businessman and definitely will not let this opportunity pass him by. He will over-react accordingly. We knew the shoes would be a success and Mallis has just sealed the deal for the entire collection!
